The Edward & Sons brand was born in 1978 with the launch of the Natural Instant Miso-Cup®. Founder Joel Dee discovered that vegetarian convenience foods made without artificial ingredients and preservatives were nowhere to be found in American grocery or health food stores, so he drove around the country selling Miso-Cup® out of an airstream trailer hitched to his Chevy truck. The wholesome and innovative instant soup mix pioneered the blending of simple, familiar ingredients with
The Edward & Sons brand was born in 1978 with the launch of the Natural Instant Miso-Cup®. Founder Joel Dee discovered that vegetarian convenience foods made without artificial ingredients and preservatives were nowhere to be found in American grocery or health food stores, so he drove around the country selling Miso-Cup® out of an airstream trailer hitched to his Chevy truck. The wholesome and innovative instant soup mix pioneered the blending of simple, familiar ingredients with unparalleled convenience.
In the 4 decades to follow, he would grow the Edward & Sons product line and add several new members to the family of brands. The company continues to innovate organic and vegetarian foods for stores and health conscious consumers throughout the globe.