In 1989, Annie Withey and Andrew Martin co-founded Annie’s Homegrown, Inc. with the goal of making a healthy and delicious macaroni and cheese for families. She wanted to show by example that a successful business could also be socially responsible. Annie chose Bernie, her pet rabbit, to be the brand’s “Rabbit of Approval,” and she put her own address and phone number on each box to encourage customers to connect with her. Over 30 years later, Annie’s values still s
In 1989, Annie Withey and Andrew Martin co-founded Annie’s Homegrown, Inc. with the goal of making a healthy and delicious macaroni and cheese for families. She wanted to show by example that a successful business could also be socially responsible. Annie chose Bernie, her pet rabbit, to be the brand’s “Rabbit of Approval,” and she put her own address and phone number on each box to encourage customers to connect with her. Over 30 years later, Annie’s values still serve as the foundation for everything they do. The journey to become a socially conscious and successful business has no end point, and even though they are proud of how far they've come, year after year Annie's continues to push themselves to do better.
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