Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt and Catherine aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with over 200 family farms. Every hen is humanely treated, every egg is pasture-raised and Vital Farms continues to elevate their (and the industry’s) standards, continuing Matt’s commitment to conscious capitalism.
Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt and Catherine aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with over 200 family farms. Every hen is humanely treated, every egg is pasture-raised and Vital Farms continues to elevate their (and the industry’s) standards, continuing Matt’s commitment to conscious capitalism.
Their purpose is rooted in a commitment to conscious capitalism, which prioritizes the long-term benefits to each of their stakeholders (farmers and suppliers, customers and consumers, communities and the environment, crew members and stockholders). Vital Farms’ eggs, butter, and Egg Bites are delicious, ethical food you can trust.