When Abe was a child, his dad, Joby, and his Uncle Marty started a
commercial bakery, but unfortunately, Abe couldn't eat any of the
delicious treats they made! In addition to being lactose intolerant, Abe
was also severely allergic to nuts, peanuts, eggs, sesame, soy and
seeds. His allergies made being a kid rough. At parties, he was the only
one eating fruit and crackers while his friends ate cookies and
cupcakes.
Inspired by Abe’s dietary
restrictions, Joby and Mart
When Abe was a child, his dad, Joby, and his Uncle Marty started a
commercial bakery, but unfortunately, Abe couldn't eat any of the
delicious treats they made! In addition to being lactose intolerant, Abe
was also severely allergic to nuts, peanuts, eggs, sesame, soy and
seeds. His allergies made being a kid rough. At parties, he was the only
one eating fruit and crackers while his friends ate cookies and
cupcakes.
Inspired by Abe’s dietary
restrictions, Joby and Marty created a line of scrumptious vegan and
allergen-friendly muffins that Abe could enjoy and also feel like “one
of the gang.” The gang quickly preferred Abe’s muffins to what was on
their plates! Now this company is on a mission to show that vegan &
allergy-friendly can be absolutely delicious and fun for everyone.
