Santa Cruz Organic's roots stretch back to the early 1970's when founder and nature lover, John Battendieri, began revitalizing orchards in the Santa Cruz mountains, an area known for its high-quality, flavorful fruit. Battendieri pressed his first batch of "Mr. Natural" apple juice in 1972 which became one of the earliest packaged organic products. As a pioneer organic brand, they were the first company to offer customers a wide range of organic, 100 percent juices and blends.
At Sant
Santa Cruz Organic's roots stretch back to the early 1970's when founder and nature lover, John Battendieri, began revitalizing orchards in the Santa Cruz mountains, an area known for its high-quality, flavorful fruit. Battendieri pressed his first batch of "Mr. Natural" apple juice in 1972 which became one of the earliest packaged organic products. As a pioneer organic brand, they were the first company to offer customers a wide range of organic, 100 percent juices and blends.
At Santa Cruz Organic, they are selective about their farmers, choosing to partner with those who share their commitment to sustainability. Each year, they buy fruit from hundreds of carefully-selected organic growers, who represent thousands of acres dedicated to organic practices. They have also been a leader in efforts to conserve water resources, build soil integrity and support a healthier ecosystem by helping growers make the decision to choose organic practices for their fields and orchards.
