In the 1920s, before kale was cool, RIND founder Matt Weiss's great-grandmother, Helen Seitner, opened her own natural foods store. The Stay-Well health shop carried all sorts of produce, flours, bulk seeds and nuts. A passionate health food pioneer, Helen was ahead of her time in focusing on the power of whole foods. She refused to carry white flour in the store, only whole wheat. She’d purchase 100 pound bags of carrots for juicing and, most importantly, she insisted on letting nothin
In the 1920s, before kale was cool, RIND founder Matt Weiss's great-grandmother, Helen Seitner, opened her own natural foods store. The Stay-Well health shop carried all sorts of produce, flours, bulk seeds and nuts. A passionate health food pioneer, Helen was ahead of her time in focusing on the power of whole foods. She refused to carry white flour in the store, only whole wheat. She’d purchase 100 pound bags of carrots for juicing and, most importantly, she insisted on letting nothing go to waste.
It was this last piece of advice that left the greatest impression on Matt. She juiced daily, using only whole fruits and vegetables — roots, rinds, seeds and stems. He vividly remembers her skin glowing orange from all the beta-carotene, and he grew up seeing the benefits of her healthy lifestyle as she lived to nearly 100 and was full of vitality even later in life. A century on, RIND honors Great Grandma Helen's legacy, and a commitment to reduce food waste, with an authentic and wholesome snack she would've loved.
