Founded in 2017 by Ben Moore, a 4th generation farmer in Fresno County, CA, The Ugly Co has a mission to save tons of fresh fruit from ending up in landfills, unplanted fields, dairies, and compost yards. The fruit may be small, oddly shaped or have blemishes, but is perfectly good to eat and took a huge amount of time and investment to grow and harvest.
As Ben describes, farmers typically have to pay to have their ugly fruit hauled off to be dumped. So instead of paying for it to go to
Founded in 2017 by Ben Moore, a 4th generation farmer in Fresno County, CA, The Ugly Co has a mission to save tons of fresh fruit from ending up in landfills, unplanted fields, dairies, and compost yards. The fruit may be small, oddly shaped or have blemishes, but is perfectly good to eat and took a huge amount of time and investment to grow and harvest.
As Ben describes, farmers typically have to pay to have their ugly fruit hauled off to be dumped. So instead of paying for it to go to waste, The Ugly Co will pay them for the fruit and take it off their hands. They dry, dice or slice, and package ugly fruit into conveniently sized snack packs for you to enjoy!
Their product is 100% natural, with no GMOs, artificial flavoring, sulfur, added sugar or other additives. The only ingredient is the fruit itself! Still expanding, The Ugly Co works with over 40 different farms and multiple packing sheds to obtain the delicious fruit for these healthy snacks.