Jennifer Finley and her mom, Aimee, had a dream of building a specialty food business. Launching in 1998, they started with “one better than the animal cracker.” Using a family recipe, they had the cookies custom-baked and put them in festive packaging for sale to small specialty stores. They then expanded into a wide variety of gift boxes and brought on an in-house designer. To this day, a lot of what makes their product special is all the hand touches: they make their cookies
Jennifer Finley and her mom, Aimee, had a dream of building a specialty food business. Launching in 1998, they started with “one better than the animal cracker.” Using a family recipe, they had the cookies custom-baked and put them in festive packaging for sale to small specialty stores. They then expanded into a wide variety of gift boxes and brought on an in-house designer. To this day, a lot of what makes their product special is all the hand touches: they make their cookies from the same scratch ingredients you use in your own kitchen and dream up ways to make them special using favorite flavors and eye-catching packaging to create something unique.
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