Nordic Naturals’ founder, Joar Opheim, grew up in Norway and upon moving to California to complete his MBA, discovered that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was not available. With each trip home, he would fill an extra suitcase with bottles of his favorite fish oil to distribute to friends in the U.S. From this deep desire to share these health benefits with as many people as possible, Joar set out to develop a manufacturing process that would c
Nordic Naturals’ founder, Joar Opheim, grew up in Norway and upon moving to California to complete his MBA, discovered that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was not available. With each trip home, he would fill an extra suitcase with bottles of his favorite fish oil to distribute to friends in the U.S. From this deep desire to share these health benefits with as many people as possible, Joar set out to develop a manufacturing process that would capture fresh, pure fish oil products with high omega-3 value. These products began to change the way Americans perceived fish oil, and they have grown to encompass a larger audience, including children, seniors, athletes, and pets.
